It took all of about 30 seconds after the final seconds of Game 5 ticked off until we got the definitive meme of Celtics/Heat -- and maybe of the 2012 NBA Playoffs. As the Heat entered the tunnel to hit the showers, ESPN's cameras picked up the voice of a young child desperately trying to cheer up LeBron James and D Wade.

Bill Simmons tells the Poynter Institute that he cut Mark Cuban's homophobic joke from a podcast earlier this month because, "From our standpoint, had we left that joke in the podcast, we would have been condoning it." Simmons made his first public remarks about the incident to Jason Fry of ESPN's Poynter Project (a partnership between ESPN and the Poynter Institute that monitors the network's ethics) in a story published this afternoon.

News out of Bristol today has Chad Millman taking over as editor in chief of ESPN the Magazine this coming June. It's a great opportunity for Millman, who started with the publication in 1998, and whose work I've always enjoyed. I wrote about Millman -- who does espn.com's outstanding "Behind the Bets" column -- and ESPN's attitude toward its reporters gambling on sports they cover in February (see "Sucker Bet

This week in the Phoenix, media columnist Sean Kerrigan asks whether sportswriters ought to be allowed to bet on the sports they cover. No other journalistic specialty would allow anything close to this: financial reporters, for instance, can't write about stocks they own. And the media has been getting very sensitive to even small-bore conflicts of interest: Keith Olbermann was fined by MSNBC for making small donations to democratic candidates.