WMUR-TV, Getting Fat Off Mitt

Published Nov 26 2007, 08:40 PM by David S. Bernstein

The Granite Prof has numbers on WMUR ad buys. Our old friend Mitt Romney has invested heavily, sayeth the professor:

During October, Romney regularly spent more than $100,000 a week on ad buys at WMUR-TV, New Hampshire's only statewide commercial television station.

This month, Romney upped the ante yet again. His campaign is now spending more than $200,000 a week on WMUR:

October 31 - November 6: $219,865 for 191 ads

November 7-13: $228,500 / 220 ads

November 14-20: $227,475 / 204 ads

That's Romney round-the-clock, at the rate of more than one ad an hour, 24 hours a day, seven days a week.

Rudy Giuliani made his first buy, a healthy $144,995 for 119 ads between Nov. 15-20. McCain ran 323 ads between late October and this past weekend, at a cost of $274,475. Among Democrats, Obama leads, spending a half-million on 500 ads in the past four weeks.

Down in South Carolina, Presidential campaigns have thus far spent an estimated $2.5 million on TV and radio ad -- $2 million of which was from Romney, according to the Charleston Business Daily Journal.