ALI SPAGNOLA — THE POWER HOUR SHOT GLASS
Frat-rap icon Sam Adams will be pissed that he didn't think of this first. Ali Spagnola was a struggling singer-songwriter who, two years ago, came to terms with the futility of rocking coffee shops. So she transformed herself into a sexy Pittsburgh pub diva with a ruler-flat midriff, and made her audience take beer shots for every song she played. "I used to play non-drinking-game concerts," says Spagnola, "and I had trouble getting people to care. Once I turned it into drinking games, everyone was excited about coming to a party instead of an indie show."
In order to fully cash in on boozy bro culture, Spagnola released her Power Hour album as a shot glass, complete with a lanyard so you don't lose it, and a slide-out USB stick packed with 60 one-minute drinking songs. She retails the game for $29.99 ($20 at shows), and just ordered another round of 1000 shot-glass albums. "You can't put something like this on vinyl," she says. "And doing it was easier than some people may think — I just started googling, and went for it."
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