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Starbucks

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By  |  January 01, 0001
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Coffeenomics

The meteoric rise and startling fall of Starbucks is emblematic of the contemporary American dream — just ask the history professor who's been to 425 branches
In 50 states and 49 countries, the experience is the same: a placid sense of place, air suffused with the rich aromatics of fresh-brewed espresso. Customers dollop cream and sprinkle brown sugar into their drinks. Behind the counter, green-clad baristas grind beans and steam milk, smiling as they take orders in a made-up language.
By MIKE MILIARD  |  December 11, 2009
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Review: No Impact Man

Green documentary does make its point
As an eco-idealist living in New York City, Colin Beavan made a media splash when he declared that he and his family would live 100 percent green for a year.
By TOM MEEK  |  September 30, 2009
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Brave New Advertorial

When is a news story not a news story? When it becomes a Starbucks ad.
This week's reminder that journalism isn't in Kansas anymore comes via a funky advertising concept showcased at  nytimes.com/magazine  — where, as you'd expect, the contents of the New York Times Magazine are available for Web readers.
By ADAM REILLY  |  August 12, 2009



By  |  January 01, 0001
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Heaven and hell

Paul toodles off to Starbucks while Ozzy goes to war
Feel, feel for Sir Paul McCartney.
By JAMES PARKER  |  June 12, 2007

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